Module 1
This learning module is in PDF format with clickable hyperlinks to the reference material in each section. Ideally, this document would be printed out and filled out. If this isn’t possible, simply take notes in a notebook, while referencing the document on your computer or tablet.
Note: Each participant is approaching this material from a different place (some have active social media business accounts; others are at the launch stage), so this module is quite long.
If you’ve previously done the work in any of the sections (i.e. written your company mission statement), then you don’t need to read the accompanying reference material for that section. However, I do recommend that you fill out the section so that your work is captured in the document for future reference.d