Have you ever been drawn to a brand or website because you just *had* to find out which celebrity you’re most like, or which is your spirit animal? If so, you’re not alone. Quizzes can be fun – and a great way to discover hidden talents or determine which products are right for you. That’s […]
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Instagram recently updated its profile grid layout, shifting from the traditional 1:1 square format to a taller 4:5 aspect ratio. But, in case you didn’t know, 4:5 is the GRID image size — the actual feed content should be 3:4 ratio. Yeah, it’s confusing! Apparently, this change was made in response to the increasing number
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People love nothing more than to share their opinions — a fact is proven every day with each “like” or comment we make on social media posts. If you’re looking for an easy way to boost engagement with your fans and followers, create a poll. It’s an easy, one-click way for your audience to share
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If you have a website or use the internet, you probably know by now how important it is to use strong passwords. There’s a reason that websites require increasingly longer passwords, and require you to update them from time to time… HACKERS! Earlier this week, I noticed that many of my clients’ websites saw a
How to Make Your Digital Passwords Virtually Unhackable* Read More »
What IS a sales funnel, and WHY would you want (or need) one? The goal of a sales funnel is to guide potential customers from awareness to action / decision-making. Let’s break down how to do this in 3 steps: 1. The top of the funnel is Awareness, and the goal is to capture the attention
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Optimizing your Instagram (or other social media) bio for lead generation is all about making it clear, engaging, and easy for people to take action. I’ve broken down the steps you can take to make your bio stand out: 1. Craft a Clear and Concise Value Proposition 2. Use Keywords and Relevant Hashtags 3. Add
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