Lisa Pedersen

7 Easy Small Business Automations to Implement Now

Several types of digital automation can greatly benefit small businesses by streamlining processes and saving time. Here are some cost-effective small business automations that every business should consider: 1. Email Marketing Automation Email automations include those triggered by specific actions or events, such as welcome emails for new subscribers and personalized follow-ups based on customer […]

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Use the Instagram Algorithm to Boost Visibility

Woman taking a picture of food for instagram

Understanding the Instagram algorithm’s impact Understanding the Instagram algorithm is crucial for anyone looking to boost their visibility on the platform. The algorithm dictates what content appears on users’ feeds, making it essential to comprehend its impact. One of the key factors in the algorithm is user engagement, including likes, comments, and shares. This means

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How To Increase Social Media Engagement

how to increase social media engagement

As business owners, it is essential to stay informed of the latest online trends in order to maximize engagement with our target audiences. Engagement is an important part of a successful marketing campaign, as it helps brands build relationships with their customers. Let’s discuss how analyzing online trends can help you maximize engagement for your

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