Have you ever been drawn to a brand or website because you just *had* to find out which celebrity you’re most like, or which is your spirit animal? If so, you’re not alone. Quizzes can be fun – and a great way to discover hidden talents or determine which products are right for you.
That’s why you should use quizzes as an engaging way to increase email list sign-ups and capture new leads.
Here’s how to set up a quiz in a few simple steps:
1. Create a relevant and engaging quiz
– Choose a Topic: It should be something that resonates with your audience’s interests or pain points, e.g. “What’s Your Skincare Routine?” or “Which Marketing Strategy is Right for You?”
– Keep It Fun and Interactive: Make the quiz easy to take with simple questions, but ensure it provides value, like offering personalized results or tips based on their answers.
2. Add an email gate
– Collect Emails Before Results: To view their quiz results, require users to enter their email address. This ensures you capture their information before delivering the value.
– Offer Something Extra: You can sweeten the deal by offering a discount, free resource or exclusive content in exchange for their email.
3. Use a quiz platform or tool
– Use a tool to create and embed your quiz on your website or social media platforms. These tools typically offer easy integration with your email marketing service.
✨ Want quiz builder recommendations? This blog post shares 10 that they’ve tested, including detailed descriptions and pros/cons of each.
4. Promote the quiz
– Social Media: Share a link to the quiz on your social media profiles with a compelling caption, like “Find out which product is perfect for you!”.
– Website and Blog: Feature the quiz on your homepage or within blog posts, especially if it ties into content you’ve already created. Tip: this kind of “evergreen” content can be shared repeatedly across all your digital channels, including your social media (just be sure to space it out (i.e. 3+ months apart), so it looks fresh.
– Paid Ads: If you’re familiar with Meta ads and are comfortable doing it yourself, you can run Facebook or Instagram ads driving traffic to the quiz, targeting the audience who would benefit most from the content.
5. Follow up with automated emails
– Once you’ve captured the email address, send a welcome email with the quiz results and a thank-you note. You can also use this as a chance to introduce your products or services and offer discounts or further resources.
– Set up an email sequence that nurtures the relationship over time with helpful content, offers or personalized recommendations based on their quiz answers.
By combining fun, interactive content with value-driven lead capture, quizzes are a highly effective way to grow your email list.
Have a question? Email me; I’m happy to help!
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